Kirsty Minor
WHO I HELP
High-net worth individuals. Couples. Business owners. Retirees.
HOW I HELP
Investment analysis. Suitability reports. Financial plan implementation. Portfolio reviews. Tax-efficient structuring. Client education. Research and insight. Ongoing guidance and reassurance.
“IT’S ABOUT EMPOWERING CLIENTS TO ACHIEVE THEIR FINANCIAL GOALS”
Based in our Aberdeen office, Kirsty Minor is a Financial Planning associate working hand in hand with financial planners and client support to give clients a smooth, reassuring experience from the moment they walk through the door. Her week blends deep analysis with practical delivery from reviewing existing holdings and preparing suitability reports, to implementing and monitoring the financial plans that shape a client’s long-term future.
Kirsty’s journey began as a client administrator, spending five years gaining a deep understanding of the mechanics behind financial planning. During that time, she discovered a love for research and a talent for turning complex information into something clients could genuinely use. Six years into paraplanning, that passion hasn’t faded. She still enjoys digging into the detail, exploring options, and helping clients understand how each decision moves them closer to their goals.
For Kirsty, clarity matters. She brings a strong grasp of investment vehicles, tax implications, and regulation, but she explains everything in plain English. That’s what helps clients feel confident. That’s what makes the process less intimidating and far more empowering.
BUILDING TRUST THROUGH TRANSPARENCY
“Being transparent and reliable, while creating a comfortable and open environment is essential for any client relationship. At the heart of this approach is trust, which helps clients feel truly heard and understood.A POINT OF
CONTACT CLIENTS CAN RELY ON
“I aim to establish myself as a key point of contact. Whether I respond directly or bring the right people into the conversation, clients know I’m there and that their needs won’t be overlooked. My goal is to ensure they feel supported, informed, and reassured at every stage of the process.
A TEAM WITH A SHARED PURPOSE
“Everyone at AAB Wealth is focused entirely on achieving the best possible outcomes for clients. The business responds quickly to change, which makes it an exciting and rewarding place to work.”
TURNING COMPLEX HOLDINGS INTO CLEAR, MANAGEABLE PLANS
“Many clients come in with several pensions and investments gathered over the years. Different providers. Different strategies. It’s overwhelming for them. I help them understand what they have, whether those holdings support their goals, and how to simplify things so everything feels more structured and manageable.”
SUPPORT THAT BUILDS CONFIDENCE
“I find the most satisfaction in helping clients achieve goals they once thought were out of reach. Seeing that shift from worry to confidence is incredibly rewarding, and one of the compliments that has stayed with me most was a client saying that my support helped them relax. Knowing I was following up and keeping things on track let them feel confident their issue would be resolved.”
STAYING AHEAD IN A CHANGING LANDSCAPE
“The biggest challenge is the constant change in legislation and regulation. You have to be proactive and anticipate what could affect clients-but without acting too soon. The only way to do this well is to stay informed, review portfolios regularly, and stay close to clients so our advice is always accurate and relevant.”
FINANCIAL PLANNING IS FOR EVERYONE
“A common misconception in financial planning is that it is only for people who already have significant wealth. Everyone can benefit. The aim is to meet people where they are and put a strategy in place to help them move forward.”
STRENGTHS THAT MAKE A DIFFERENCE
“One of my key strengths is combining inquisitiveness with an analytical approach which helps me dig into what clients are really looking for. That means the suitability reports I prepare reflect their true objectives and needs.”
LOOKING AHEAD
“I’m excited to see how AI can support financial planning. Used well, it can streamline processes and give us more time with clients-more time to deliver high-quality, meaningful advice.
Flynn Gray
Who I help
Business owners. Senior executives. Families. Parents are preparing the next generation to manage family assets.
How I help
Financial planning. Investment Planning. Retirement and Pension Planning. Inheritance tax planning. Cash flow modelling.
“I’m a firm believer that money is there to be used, not just saved.”
Flynn Gray is a Financial Planner, based in our London office. He works closely with senior planners and clients, getting to know their lifestyles, situations and objectives to help create a bespoke financial plan that ensures their wants and goals are achievable. Whether it’s preparing for annual review meetings, completing follow-up work or taking active roles in the meetings and managing client relationships, Flynn approaches all situations with a determination to support clients the best that he can. While the numbers are of course important, being able to show clients what they can achieve and making that come true is the number one thing.
People at the heart of everything
“Money means something different to everyone. Over time, I realised that financial planning isn’t just about markets and numbers, it’s about people, their stories, their hopes and fears. What drew me to this profession was the chance to use technical knowledge and a real human connection to change lives. I love walking alongside people through major life moments, helping them shape their future, guiding them through decisions, and seeing them thrive.”
A three-step approach
“There are three key things that I aim to bring to the table in every client relationship: curiosity, analysis, and empathy. I truly want to know my clients and understand what makes them tick, their background, their goals, and what really matters. That curiosity helps me build strong, long-term relationships. At the same time, I enjoy diving into complexity, solving problems and building financial plans that aren’t just mathematically sound, but practical in real life.
I studied Economics, so I understand how markets operate. But I don’t use jargon. My goal is always to make complex ideas feel simple and empowering, so you feel in control and confident in the decisions you make. Clients don’t need to know jargon to know that something is going to work or it isn’t. I’m a firm believer that simplifying everything makes the most sense.”
Managing the emotional aspect
“It doesn’t matter how much money someone has; people often feel very similar emotions around it: uncertainty, fear, hope, stress, and joy. Early in my career, I thought wealth meant safety, but I quickly realised that emotions don’t disappear with money; they just change shape. That insight has shaped how I work: I meet them where they are, not where people assume they should be.
Before we talk about investments or strategies, I listen. Really listen. I want to understand clients’ dreams, worries and priorities. Once I know that, we can create a plan that’s not just financially sound, but emotionally right. Trust is everything, and good planning only begins when you feel you’ve been heard.”
Communication is key
“One of the toughest parts of financial planning? Communication. Everybody learns differently, and not everyone speaks the same financial language. So, I adapt how I explain things. Whether it’s visual tools, cash-flow models, or plain English, I tailor the conversation to clients so I can fully engage with them and understand the support they need to make their goals a reality.”
Building a financial framework
“There’s a misconception that financial planning is all about selling products. But for me, the product is the last piece of the puzzle, not the first. My job is to build the financial framework, not to push someone into something they don’t need. you into something you don’t need. Your values and goals come first.
I really value cash-flow modelling, because it makes our conversations visual, interactive, and forward-looking. It’s not about abstract forecasts, it’s about seeing how different choices shape what’s possible tomorrow. That clarity sparks hopeful, honest conversations.”
Learning and growing with the team
“I’m privileged to work with a team that’s not only smart but genuinely cares about doing the right thing for clients. Their experience and dedication push me to grow and learn every day. That collaboration makes our service stronger, and it means I’m always improving as a planner.”
Ryan Watt
WHO I HELP
Individuals and families who are concerned about a sudden change in their financial lives. Retirees who want to plan their future. Business owners.
HOW I HELP
Financial planning. Client support. Review of financial plans. Financial plan implementation.
“EMPOWERING PEOPLE TO TAKE CONTROL OF THEIR FINANCIAL FUTURE”
Ryan Watt is a Chartered Financial Planner based in Glasgow, dedicated to helping clients take control of their financial futures with confidence and clarity. A true people person, Ryan loves hearing the stories that make each client unique – what drives them, what they hope to achieve, and what matters most in their lives. This allows him to provide advice that is genuinely tailored to each person’s goals and aspirations.
For Ryan, being a financial planner is about more than numbers – it’s about transforming the way people feel about their lives and their sense of security. He takes pride in helping clients banish financial worries and to feel empowered in making informed decisions. Understanding that confronting finances can often feel daunting, Ryan’s approachable and supportive style helps clients feel at ease while navigating complex decisions. He ensures that each client knows they have someone on hand who understands their situation and who champions their goals
Ryan’s aim is to make financial planning a positive, engaging, and even empowering experience, guiding people to not only secure their futures but to live the best life they can today. His combination of expertise, empathy, and genuine interest in people’s stories allows him to create lasting, meaningful relationships with his clients while making a real difference in their lives.
PLANNING IS EVERYTHING
“Life is all about having a good plan. Whether it’s managing the workload of supporting multiple clients, dedicating time to complete the steps necessary to become Chartered, or preparing a clear and effective presentation for a client, ‘winging it’ rarely produces the best outcome. Taking the time to plan carefully ensures that I can deliver the best advice and support to the people I work with.”
“My approach is simple: armed with a good plan, there shouldn’t be anything daunting about your financial future. It’s about knowing what steps to take and when to take them, giving my clients clarity, confidence, and the reassurance that they have a structured path to achieving their goals.”
THE HUMAN SIDE OF FINANCIAL PLANNING
“Building a strong relationship with a new client always starts with a great conversation. I believe that understanding the human side of someone’s story is just as important as understanding the financial side. By taking the time to listen, ask questions, and really get to know what drives a person, what matters most to them, and the goals they want to achieve, I can create a financial plan that is genuinely tailored to their life. The more I understand my clients as individuals, the better equipped I am to provide advice that not only meets their financial needs but also supports their wider ambitions and lifestyle.”
“That personal connection is the foundation of every successful plan I deliver, and it’s what allows my clients to feel confident, supported, and empowered throughout their financial journey.”
“I provide my clients with the peace of mind that, rather than simply hoping for the best with their finances, there is a well-considered long-term plan in place. This means less time spent worrying about finances and more time enjoying life.”
HELPING CLIENTS FEEL CONFIDENT AND EMPOWERED
“The most satisfying part of my work as a financial planner is seeing the relief and confidence a client gains when we clarify their financial situation. There’s nothing better than helping someone leave a meeting feeling reassured that they are on track for a comfortable retirement. Equally rewarding is guiding clients who may not yet be on track – showing them the steps they need to take and empowering them to start working toward their ideal financial future.”
“Being part of a team and the wider AAB organisation adds another layer of fulfilment. I’m surrounded by like-minded, future-focused colleagues who share the same commitment to equipping clients with the knowledge and tools they need to take control of their finances. That collaborative environment ensures we can provide the best support possible, making a real and positive difference in people’s lives every day.”
FROM PLANNING TO PEACE OF MIND
“One of the biggest challenges I see in my specialist area is helping clients make the mental shift from being lifelong savers to feeling confident about enjoying the fruits of their labour. Many clients find it difficult to spend the money they’ve worked so hard to save, and overcoming this requires a deep understanding of who they are and what motivates them. I take the time to learn what clients have always hoped to do once they retire or reach key milestones, then use tools like Cash Flow Modelling software to clearly demonstrate how much they can comfortably afford to spend. My goal is to reassure clients that their financial future is secure, while helping them feel empowered to enjoy it.”
GUIDANCE WITH EXPERTISE AND CARE
“A common misconception I’d like to clear up is that financial planners simply sell products or investments. In reality, these are just tools in our toolbox. What really matters is providing clients with a clear, personalised plan that guides them from where they are now to where they want to be, giving peace of mind and confidence along the way.”
“I bring a combination of people-focused skills and technical expertise to my role. I genuinely enjoy getting to know clients, learning their stories, and uncovering their ambitions, which allows me to tailor advice to their unique situation. At the same time, my Chartered status from the Chartered Insurance Institute reflects the knowledge and years of experience I bring to ensure that every plan is robust, practical, and grounded in professional expertise.”
LOOKING FORWARD TO THE FUTURE
“I am particularly excited about the future of financial planning and the opportunities to make my advice even more impactful for clients. I have a strong interest in Cash Flow Modelling software; it is an extremely robust tool for forecasting clients’ financial futures. This technology will provide clients with a clear, visual representation of how their finances are structured over the years.
I enjoy seeing planning discussions come to life in a way that allows clients to literally picture their financial future, helping them feel confident and empowered as they work towards their goals.”
Greg McSneddon
Who I help
I work with a wide range of clients, from individuals and families planning for retirement to business owners across industries as varied as energy and entertainment.
How I help
I provide clear, tailored financial planning that helps clients make confident decisions for their future. Whether it’s retirement planning, cash flow modelling, or reviewing investments and protection needs, my focus is always on ensuring clients feel informed, reassured, and in control.
“I’m here to turn complex financial questions into clear, confident answers.”
Greg McSneddon is a Financial Planner based in our Aberdeen office. As a financial planner, Greg’s weeks typically involve meeting clients to review their plans, analysing any changes in legislation or personal circumstances, and making sure each client’s strategy still fits their goals. Alongside his client work, Greg commits to continuous professional development, staying ahead of financial trends so he can give the best possible advice. Using tools such as cash flow modelling, Greg is able to test different scenarios for clients and bring their future plans to life.
Greg began his career with what was meant to be a temporary summer job at Clydesdale Bank, but it quickly became much more. Discovering how rewarding it was to connect with people and help them navigate their finances was a turning point, and one that set him on a path to becoming a trusted financial planner.
Building partnerships for life
“For me, the foundation of any strong client relationship is trust. I believe in taking the time to really listen and understand what’s important to clients before giving any advice. Being transparent and open from the start helps me build long lasting relationships. When meeting with new clients, it’s important to understand what matters most to them.
At its heart, my work is about partnership. Walking alongside clients through every stage of their financial journey. From early career planning to retirement and beyond, I’m there to help them navigate change, adapt their plans, and keep sight of their long-term goals. It’s never just about managing money. It’s about helping people live the lives they’ve worked hard for with confidence, clarity, and peace of mind.”
Advice that benefits generations
“The most satisfying part of my role is watching the relief on a client’s face when they realise they have a plan they can trust in. It’s that moment when the worry lifts, and they understand they can enjoy life without financial stress.
One example that stands out is a client who was anxious about whether they could afford to retire early. We worked together to map out their financial future, exploring different options and stress-testing scenarios through cash flow modelling. The result was ‘life-changing’. My client felt confident enough to retire a decade earlier than planned, giving them more time to spend with their grandchildren. But better yet, this decision had a ripple effect for the family. It gave their child the freedom to return to a job they loved. Seeing the positive impact of good financial planning across generations is what makes my work so rewarding.”
Trust & Transparency
“Clients often tell me they see me as their ‘go-to person’ for anything financial, and that’s one of the greatest compliments I could receive. Many of my relationships span years, even decades, built on consistency, reliability, and open communication. I want every client to feel that they can pick up the phone and reach me whenever they need guidance.”
Clarity Through Complexity
“Financial planning can be daunting for many people, and I see my role as turning that complexity into clarity and confidence. Whether it’s explaining the impact of tax changes, building retirement models, or ensuring protection plans are in place, I make sure clients understand not just what we’re doing, but why.
A big misconception about financial planning is that it’s just about investing money. In reality it’s about understanding a client’s entire financial life. From cash flow and tax efficiency to family goals and long-term security, I take pride in showing clients that it’s not just about numbers, it’s about creating a plan that gives them freedom and confidence.”
An approach based on experience
“One of the biggest lessons I’ve learned in my career is the importance of tackling the difficult conversations early. Whether that’s preparing for unexpected life events or discussing how much someone can realistically spend in retirement, honesty and clarity are key. My goal is always to make sure clients feel reassured, not overwhelmed.
That’s why I never shy away from the tough topics, they often lead to the most meaningful outcomes. Helping clients face those questions head-on is what allows them to make confident, informed decisions for the future.”
Always Learning
“The financial landscape never stands still, and with that, neither do I as a financial planner. Continuous learning is a huge part of my week, whether it’s through further study or staying up to date with the latest economic developments. It’s vital to remain informed so I can adapt plans and advice to reflect changes in legislation or market trends.
That commitment to growth also helps me spot new opportunities for clients. Whether it’s a tax-efficient strategy or a smarter way to structure income in retirement, I’m always looking for solutions that make a genuine difference.”
Looking ahead
“At AAB Wealth, I’m surrounded by a team that shares that same client-first mindset. It’s a culture where collaboration thrives, and everyone genuinely wants to make the client experience the best it can be. That spirit of teamwork and shared purpose is something I’m proud to be part of.
I’m also passionate about using technology to enhance client experiences. From sophisticated planning tools to digital engagement platforms, I’m always exploring ways to make processes smoother and more intuitive. The goal is simple: to give clients more time and confidence to focus on what truly matters to them.”
Matthew Knight
WHO I HELP
Individuals. Families.
HOW I HELP
Retirement planning. Investment management. Financial life planning. Wealth structuring.
“A PLAN MAKES ALL THE DIFFERENCE.”
Matthew Knight is a Financial Planner based in our London Gatwick office, working with individuals and families to bring structure, clarity, and confidence to their financial lives. His role involves a variety of ongoing reviews, helping clients make important financial decisions, and guiding them through life transitions such as preparing for retirement, managing investments, or funding major goals.
UNDERSTANDING THE FULL PICTURE
“For me, it’s impossible to give the right advice without seeing the whole picture. I take time to understand not just the numbers, but the situation, the priorities, and the “why” behind a client’s goals. No two clients are the same, and that’s what makes the work interesting. Every situation requires a tailored approach, something I learned early in my career while developing my own style of advice. Over time, I’ve found that combining technical expertise with a clear, straightforward plan is what makes the biggest difference.
Strong relationships are built on clear expectations. My clients know what I need from them, and I know what they expect from me. That mutual understanding means they can trust I’m always working in their best interests, and I’ll go the extra mile to help them.”
WHEN MONEY STOPS BEING THE OBSTACLE
“One of the most rewarding moments in financial planning is seeing the shift when a client realises they can do more than they thought possible. That “penny drop” moment might mean retiring sooner, making a big lifestyle change, or helping a family member in a way they didn’t think was realistic.
I’ve had clients go from feeling stressed about a decision, like funding home improvements, to feeling completely at ease once they understood a tax-efficient way forward. Seeing that transformation is what makes this role so satisfying.”
A TEAM THAT OPENS DOORS
“Being part of AAB means having the support of great people and access to tax expertise across the wider team. It’s a collaborative culture where everyone’s willing to help, and it creates more opportunities to make a difference to more clients and families.”
PLANNING BEYOND THE MARKETS
“Changing laws and regulations mean we have to stay sharp to deliver the best client outcomes. I make a point of keeping my knowledge up to date, so every recommendation is relevant and robust.
A common misconception about financial planning is that it’s all about investment returns. In reality, investments are just one tool. What matters most is building a long-term plan for life, a framework that adapts to change and keeps clients moving toward their goals.”
LASTING SUPPORT FOR CLIENTS
“I’m keen, adaptable, and focused on building relationships that last decades, not just years. Clients know they’ll hear from me regularly, with transparent updates and clear explanations. Looking ahead, I’m always looking for ways to keep communication open and planning simple, because the right plan, kept up to date, really does make all the difference.”
David O’Doherty
WHO I HELP
Private individuals. Families. Business owners. Executives.
HOW I HELP
Retirement planning. Wealth building. Investment planning. Inheritance planning. Life transition support.
“BRINGING PURPOSE AND CALM TO FINANCIAL PLANNING”
David O’Doherty is a Financial Planner based in our London Gatwick office, working with clients who are building wealth, preparing for retirement, or navigating major life changes such as selling a business, inheriting assets, or changing careers.
FOCUSED ON WHAT MATTERS MOST
“When I meet a new client, I want to understand what their ideal life looks like and what they want to achieve. That bigger picture shapes every plan we create together. I believe it’s important for clients to know they have someone they can pick up the phone to, someone who will take the time to talk things through and help them see the options clearly. Clients know I’ve got their back, no matter what.
One client I was introduced to recently had come to us through a handover. Choosing to call and have regular conversations rather than send information over email meant we built a stronger relationship quickly. That early trust made it easier to work through their priorities and move their planning forward.”
HELPING CLIENTS FEEL MORE IN CONTROL
“The most satisfying moments for me are when clients realise they can do something they thought was out of reach, whether that’s retiring earlier than planned, taking more time for family, or funding a new venture. Sometimes, it’s not about a big decision at all; it’s about leaving a meeting feeling lighter because they’re no longer worrying about things being worse than they are.
I’ve seen people close to me worry about money, and I wanted to take those financial worries away from them. It struck me how powerful it can be to be able to help people navigate their financial decisions with confidence. I’ve now experienced the impact of showing someone they are in a stronger position than they expected, and how their confidence can change the way they approach everything else in life. Ultimately, I aim to support as many people as I can.”
A CLIENT FIRST APPROACH
“Our team’s collaborative culture is a huge part of why I enjoy my role. I’m surrounded by people who are committed to supporting one another and doing the right thing for our clients. That shared focus means we can offer the breadth of advice and reassurance people need when they’re making important decisions.”
STEADY GUIDANCE THROUGH CHANGE
“Managing uncertainty is one of the biggest challenges in financial planning. Markets shift, legislation evolves, and life can take unexpected turns. My approach is to create adaptable, resilient plans that give clients confidence no matter what happens. Regular reviews and open conversations keep everything relevant and on track.
A common misconception about my profession is that it’s all about investments. For me, investments are just one part of the process. It’s about setting clear goals, building a plan to achieve them, and then using the right tools to make it happen.”
WHAT I BRING TO CLIENTS
“My clients describe me as empathetic, clear, and reliable. They know I will explain things in a way that makes sense, follow through on my commitments, and be there when they need me. Looking ahead, I’m particularly interested in how AI can make our processes more efficient, freeing up more time to focus on the conversations and planning that make the biggest difference.”
Jenny Hampton
WHO I HELP
Private individuals. Families. Business owners.
HOW I HELP
Retirement planning. Estate planning. Investment management. Financial forecasting. Legacy planning.
“IT’S NOT JUST ABOUT FINANCIAL TARGETS; IT’S ABOUT THE BIGGER PICTURE”
Jenny Hampton is a Financial Planner based in our London Gatwick office, working with private individuals, families, and business owners to help them make informed financial decisions and feel confident about their future. Her role is varied, meeting with clients, reviewing cashflow models, and updating financial plans. Jenny also invests time in staying ahead of industry and regulatory changes, attending internal and external training to ensure her advice is always relevant and robust.
UNDERSTANDING WHAT’S IMPORTANT TO YOU
“My starting point with any client is understanding what’s important to them about money. That’s non-negotiable for me. It’s not just about their financial targets; it’s about the bigger picture, their values, and the life they want to live.
One of the most rewarding relationships I’ve built was with a couple in their early 50s who felt overwhelmed about retirement planning. They had multiple pensions and savings, but no clear idea of how it all fitted together. I spent our early meetings listening, asking the right questions, and mapping out their lifestyle priorities. By creating a clear visual forecast, they could finally see how today’s decisions would shape their future. That clarity gave them the confidence to move forward with purpose.”
FROM UNCERTAINTY TO CONFIDENCE
“For me, the most satisfying part of my role is watching clients move from a place of uncertainty to a place of clarity. Many people start the process feeling unsure about whether they’re saving enough, whether they can retire when they want to, or how they can leave a meaningful legacy.
A recent example that stands out is a client in her early 60s who wasn’t sure if she could afford to retire. She had pensions, ISAs, and cash savings, but no clear plan. I worked with her to build a financial forecast, modelling different scenarios such as higher spending or long-term care. By showing her that her life was affordable and sustainable, she gained the confidence to step into retirement knowing her future was secure.”
COLLABORATIVE CULTURE
“What I value most about being part of the team is the collaboration. I have access to a wide range of expertise, from tax and legal to investment specialists, all under one roof. It means we can deliver advice that is genuinely holistic, while maintaining the personal relationships that matter most to our clients.”
NAVIGATING UNCERTAINTY WITH FLEXIBLE PLANNING
“One of the greatest challenges in financial planning is the uncertainty, particularly in areas like estate and inheritance planning. Legislation changes, personal circumstances shift, and no one can predict exactly how things will unfold over decades.
My approach is to build flexible, adaptable strategies and communicate openly with clients about the assumptions we’re working with. We can’t control every variable, but we can plan in a way that keeps them on course regardless of what life throws their way.”
MORE THAN JUST MONEY MANAGEMENT
“There’s a misconception that financial planning is just about investments or pensions. While those are important tools, my role is really about helping people make informed choices, set achievable goals, and feel in control.
The top strengths I bring to the team are my ability to build lasting, trust-based relationships, my willingness to challenge the norm, and my commitment to getting things done. Clients know that when I say I’ll do something, I will – and that reliability builds trust over time.”
LOOKING TO THE FUTURE
“I’m passionate about continuing to develop my skills in relationship building and communication. I also see huge potential in AI to enhance, not replace, the human side of financial advice. Used well, it can make the planning process more efficient, so we can spend more time focusing on what matters most, our clients and their goals.”
Elizabeth Hollamby
WHO I HELP
Business owners. Senior executives. High-net-worth families. Individuals navigating sudden wealth. Parents preparing the next generation to manage family assets.
HOW I HELP
Strategic planning. Modelling for new life chapters. Exit strategies. Wealth transfer. Holistic financial advice.
“I TURN COMPLEXITY INTO CLARITY, SO YOU CAN MOVE FORWARD WITH CONFIDENCE.”
Elizabeth Hollamby is a Financial Planner based in our London Gatwick office, guiding clients through pivotal life transitions with calm, clarity, and a focus on what truly matters to them. Her role involves strategic planning, client meetings, and collaborating with tax and legal experts. That might mean updating complex structures, modelling scenarios, and integrating specialist input, or meeting clients to review plans and adjust for life changes. She is also passionate about her professional development, staying current with industry shifts so her advice remains ahead of the curve.
THE DRIVING FORCE: HELPING PEOPLE
“Helping people has always been at the heart of what drives me. I really enjoy sitting beside my clients as they go through life’s milestones, no matter how big or small and celebrating the wins together.
Most clients start their Financial Planning journey feeling overwhelmed, facing uncertainty, or just needing someone to listen. I create a safe space and focus on building trust first, this way we uncover the real drivers behind their goals, and that’s when the plans we create together become not only technically sound, but deeply meaningful.”
BUILDING TRUST BY LISTENING FIRST
“My first meeting with any new client is all about active listening. I want to understand their values, their life goals, and their concerns. When people feel genuinely heard, they’re more confident in the plan we build together.”
GUIDING CLIENTS THROUGH MAJOR TRANSITIONS
“Some of the most rewarding moments in my work come during big life changes. I recently worked with clients who had just sold their family business, an emotional milestone that left them with a significant cash balance. While their long-term plan was in progress, they were unsure how to manage the immediate funds securely.
We went through a detailed cash flow review, then structured a strategy to optimise FSCS protection and interest generation by splitting the proceeds across instant-access and fixed-term accounts. It gave them peace of mind and breathing space after such a major event, and turned what could have been an overwhelming period into a confident next step.”
SEEING DREAMS BECOME REALITY
“The best part of my role is seeing a client’s face when they realise a dream, whether it’s buying a home, gaining clarity on the next chapter in their life, or knowing their children’s future is protected. That spark of relief and excitement is why I do what I do.
I’m also lucky to be part of a highly collaborative team. I can tap into the knowledge of pensions specialists, tax experts, and legal advisers to deliver fully rounded solutions for clients. It’s a culture of learning and shared expertise, which makes our advice even stronger.”
FACING CHALLENGES WITH CLARITY
“One of the biggest challenges in financial planning is balancing complex, ever-changing regulations with a client-first approach. My focus is on staying proactive, upskilling constantly, and delivering clarity at every stage.
A common misconception about financial planning is that it’s only for the ultra-wealthy. In reality, it’s about enabling choices and protecting futures, whatever your starting point. The peace of mind it brings is universal.”
LOOKING AHEAD
“I’m eager to continue developing my understanding of behavioural finance, so I can better guide clients through decision-making in times of uncertainty. I’m also exploring ways technology can enhance the client experience, making it more engaging, intuitive, and collaborative without losing the personal connection that’s so important.”
Simon Reynolds
WHO I HELP
Business owners. Private individuals. Families.
HOW I HELP
Wealth building. Wealth protection. Tax mitigation. Succession planning.
“BUILDING AND PROTECTING YOUR WEALTH.”
Simon is a Chartered Financial Planner and Fellow of the PFS with over three decades of experience advising clients. Based in our London office, he works with a broad range of individuals, families, and business owners, often at pivotal points in their financial journey.
Simon’s role involves spending time directly with clients, either in detailed review meetings with long-standing relationships or with potential new clients exploring how we can best serve them. He also dedicates time to strategic business growth, ensuring that new clients benefit from the same high level of service existing clients expect.
Simon’s advice is rooted in technical expertise built up since 1994, but he’s just as focused on the human side of financial planning. “You can have all the knowledge in the world, but if you can’t connect with someone and understand their needs, you won’t make an impact. The best advice happens when you combine skill with empathy.”
PUTTING CLIENT PRIORITIES AT THE HEART OF THE PLAN
“I start every client relationship by finding out what really matters to them, what they want their money to achieve, the life they want to live, and the people they want to provide for. For me, financial planning isn’t about selling products or ticking boxes, it’s about building a plan around a client’s ‘why.’
For many of my clients, the journey begins well before a major event like selling a business or receiving a large inheritance. I’ve worked with families years in advance of those moments, helping them structure their affairs, understand the tax implications, and ensure they have a clear plan in place for what comes next. Once the event happens, it’s about shifting the focus to preservation, security, and intergenerational planning, making sure their wealth works for them and the generations to follow.”
GIVING CLIENTS REASSURANCE AND CLARITY
“One of the most satisfying aspects of my role is hearing a client say, at the end of a meeting, that they feel more relaxed and reassured than when they walked in. That tells me we’ve delivered clarity about where they stand and confidence in the future.
I remember one couple who were anxious about whether they could afford to retire early. We went through their plan in detail, factored in every variable we could, and stress-tested the numbers. By the end of the meeting, they realised they weren’t just able to retire, they could do it in a way that supported their lifestyle and left a meaningful legacy for their family. That’s when the work feels truly worthwhile.”
NAVIGATING CHANGE WITH CONFIDENCE
“Rules change regularly, tax rules, pension rules, investment regulations, and that can feel overwhelming for clients. My job is to make sure they don’t get distracted by short-term changes or market noise.
From the outset, I explain that volatility in returns is not only inevitable but perfectly normal. Setting that expectation early helps clients stay calm when markets are unpredictable. I also make sure they know that our relationship is ongoing, financial planning is not a one-off exercise, it’s a constant process of review, adjustment, and keeping everything aligned with their life and goals.”
RELATIONSHIPS BUILT ON TRUST
“The greatest compliment a client can give me is to say they trust me, and then to introduce me to their friends or family. Those referrals mean that the relationship has gone beyond transactions; it’s a partnership.
I’ve had the privilege of working with multiple generations of the same family, starting with the parents as they built their business, then guiding them through its sale, and now advising their adult children as they establish their own financial futures. That continuity is incredibly rewarding; it’s about more than protecting wealth, it’s about protecting relationships and values over time.”
Sharon Taylor
WHO I HELP
High-net-worth individuals. Entrepreneurial clients. Families.
HOW I HELP
Wealth management. Succession planning. Retirement planning. Complex financial structuring.
“CLARITY, CONFIDENCE, AND CALM, WHATEVER LIFE BRINGS.”
Sharon Taylor is a Financial Planning Director based in our London Gatwick office, specialising in helping clients navigate complex financial landscapes with strategic, holistic advice. With over 15 years of experience in financial planning, Sharon works with high-net-worth individuals, entrepreneurial clients, and families, often at pivotal moments in their financial lives. Many are business owners preparing for succession, professionals with complex multi-jurisdictional needs, or families seeking to preserve and grow wealth across generations.
Sharon’s role involves a dynamic blend of strategic planning, client meetings, and collaboration with the wider team. She spends significant time engaging directly with clients, reviewing plans, discussing life changes, and making sure financial strategies remain firmly aligned with their goals. Whether working alongside investment experts, tax specialists, or legal advisers, Sharon ensures every piece of advice is fully integrated, giving clients complete confidence in their financial future.
PUTTING PEOPLE FIRST
“I’ve always been drawn to helping people make confident, informed decisions. Early in my career, I saw how powerful financial planning could be in transforming lives, not just financially, but emotionally. That was my lightbulb moment. I knew I wanted to build long-term relationships where I could make a meaningful difference.
My strength lies in simplifying complexity. I enjoy taking intricate situations and breaking them down, so clients feel informed, empowered, and in control. At the heart of my work is listening, really listening, to what matters most to each client, so the advice we create together reflects not just their finances, but their values and aspirations.”
BUILDING TRUST FROM THE START
“I always start by listening to a client’s story, their values, and what keeps them up at night. That understanding builds trust from the outset. Transparency is non-negotiable; clients need to know I am firmly in their corner, always acting in their best interest.
I remember working with a business owner navigating the emotional and financial complexities of selling their company and planning for retirement. By being present, patient, and proactive, we built a relationship grounded in trust. Years later, I’m still their first call when life changes. For me, that’s the highest compliment, knowing clients see me as their long-term partner.”
HELPING CLIENTS FIND PEACE OF MIND
“The most rewarding moments come when a client realises that they’re truly in control of their future. Seeing that sense of relief and confidence when they know they have a plan that works for them, it’s why I do what I do.
One recent example involved a complex inheritance issue spanning multiple generations and jurisdictions. The client was concerned about preserving family wealth while honouring their values. By working closely with legal and tax experts, we developed a clear, integrated plan that met every objective. They told me, ‘You’ve given us peace of mind.’ That simple phrase means everything, it tells me I’ve done my job well.”
NAVIGATING COMPLEXITY WITH STRATEGY AND EMPATHY
“Managing complexity, whether in tax, succession planning, or investment strategy, is a constant challenge in my role. My approach is to break things down into manageable steps, collaborate with the right specialists, and keep the client’s goals at the very centre of everything.
One of the biggest lessons I’ve learned is the importance of balancing technical expertise with emotional intelligence. Early in my career, I focused heavily on the numbers. Over time, I realised the most impactful advice comes from understanding people, their values, fears, and aspirations. That shift has transformed the way I work and the depth of the relationships I build.”
LOOKING TO THE FUTURE
“I’m passionate about exploring how technology can improve the client experience, through better data visualisation, more accurate scenario modelling, and more seamless communication. I’m also committed to staying ahead of the curve when it comes to tax changes, regulatory developments, and investment opportunities, so my clients benefit from advice that is both technically robust and future-focused.
Ultimately, my goal is to give clients clarity, confidence, and calm, whatever life brings, so they can focus on living the life they want, knowing their finances are in safe hands.”
