Who I help
Business owners. Senior executives. Families. Parents are preparing the next generation to manage family assets.
How I help
Financial planning. Investment Planning. Retirement and Pension Planning. Inheritance tax planning. Cash flow modelling.
“I’m a firm believer that money is there to be used, not just saved.”
Flynn Gray is a Financial Planner, based in our London office. He works closely with senior planners and clients, getting to know their lifestyles, situations and objectives to help create a bespoke financial plan that ensures their wants and goals are achievable. Whether it’s preparing for annual review meetings, completing follow-up work or taking active roles in the meetings and managing client relationships, Flynn approaches all situations with a determination to support clients the best that he can. While the numbers are of course important, being able to show clients what they can achieve and making that come true is the number one thing.
People at the heart of everything
“Money means something different to everyone. Over time, I realised that financial planning isn’t just about markets and numbers, it’s about people, their stories, their hopes and fears. What drew me to this profession was the chance to use technical knowledge and a real human connection to change lives. I love walking alongside people through major life moments, helping them shape their future, guiding them through decisions, and seeing them thrive.”
A three-step approach
“There are three key things that I aim to bring to the table in every client relationship: curiosity, analysis, and empathy. I truly want to know my clients and understand what makes them tick, their background, their goals, and what really matters. That curiosity helps me build strong, long-term relationships. At the same time, I enjoy diving into complexity, solving problems and building financial plans that aren’t just mathematically sound, but practical in real life.
I studied Economics, so I understand how markets operate. But I don’t use jargon. My goal is always to make complex ideas feel simple and empowering, so you feel in control and confident in the decisions you make. Clients don’t need to know jargon to know that something is going to work or it isn’t. I’m a firm believer that simplifying everything makes the most sense.”
Managing the emotional aspect
“It doesn’t matter how much money someone has; people often feel very similar emotions around it: uncertainty, fear, hope, stress, and joy. Early in my career, I thought wealth meant safety, but I quickly realised that emotions don’t disappear with money; they just change shape. That insight has shaped how I work: I meet them where they are, not where people assume they should be.
Before we talk about investments or strategies, I listen. Really listen. I want to understand clients’ dreams, worries and priorities. Once I know that, we can create a plan that’s not just financially sound, but emotionally right. Trust is everything, and good planning only begins when you feel you’ve been heard.”
Communication is key
“One of the toughest parts of financial planning? Communication. Everybody learns differently, and not everyone speaks the same financial language. So, I adapt how I explain things. Whether it’s visual tools, cash-flow models, or plain English, I tailor the conversation to clients so I can fully engage with them and understand the support they need to make their goals a reality.”
Building a financial framework
“There’s a misconception that financial planning is all about selling products. But for me, the product is the last piece of the puzzle, not the first. My job is to build the financial framework, not to push someone into something they don’t need. you into something you don’t need. Your values and goals come first.
I really value cash-flow modelling, because it makes our conversations visual, interactive, and forward-looking. It’s not about abstract forecasts, it’s about seeing how different choices shape what’s possible tomorrow. That clarity sparks hopeful, honest conversations.”
Learning and growing with the team
“I’m privileged to work with a team that’s not only smart but genuinely cares about doing the right thing for clients. Their experience and dedication push me to grow and learn every day. That collaboration makes our service stronger, and it means I’m always improving as a planner.”
