Chief Commercial Officer


Who I help

AAB Group- internal and external stakeholders

How I help

Collaboration. Delivering on the group’s growth aspirations

“Don’t wait for the right opportunity; create it”

Doug Martin is the Chief Commercial Officer at AAB Group. In his role, he is responsible for driving the inorganic growth strategy across the group. Having advised on over 400 client deals Doug utilises his extensive Mergers & Acquisition knowledge to help the group to achieve our strategic growth plans.

He provides internal and external stakeholders with guidance on our growth strategy setting out how we’ll achieve our goals and outlining the steps we’ll take to get there.

A strategic focus

“Something I pride myself on is my ability to think strategically and provide insights. A lot of my role involves building out our existing business units and helping the group to expand into new locations. To successfully achieve this, I need to identify and execute transaction opportunities that arise. By approaching this strategically I’m able to create a plan and collaborate alongside key stakeholders within the group to achieve our goals.”

Ambitious growth plans

“We have ambitious growth plans in terms of organic and inorganic growth. The rapid growth journey we have been on since securing investment has been incredible. A big part of my role is the development of our commercial business strategy. I couldn’t do this without the fantastic people I get to work alongside.

Ahead of the curve

“In my role, it’s important to be on the front foot where possible. That means, bringing market insights, recognising opportunities that align with our long-term goals and identifying potential challenges before they arise.

There are of course times when an opportunity crops up when we least expect it- we’re unfortunately not able to plan for everything. However, we don’t allow this to become a blocker. Through balance and flexibility, we’re able to easily pivot and capitalise on opportunities.”

Tremendous opportunities

“The firm has undergone so many changes throughout my 20+ years here. Our recent growth journey has accelerated the pace of change. As we’ve expanded the business, we have increased our service offering and increased our headcount all with the goal of providing better service for our clients. . However, the one thing that never changes is at the core of our outstanding group our people. That hasn’t changed since 2002. It’s what we’ve used to drive our business forward consistently and continually.

Why are we on this journey? We want to create unrivalled opportunities for our people and help our clients achieve their goals. Bringing incredible businesses and people into the group helps us to create cross-location career opportunities. It also helps us to deliver more services for our clients, supporting them where they are and providing them with top talent to help them achieve their goals.”

The future is exciting.

“It’s amazing to be part of this outstanding team and the future is incredibly exciting . Seeing how the hard work and dedication of our fantastic people continues to rise to new challenges and pursue emerging opportunities is great to be a part of.  . I can’t wait to see what’s next for us.”